s or Travelers today, whether experienced or not, have unlimited choices, so why use a travel agent?

Savvy travellers or travelers, when in need of information relating to specific destinations or activities, seek out travel agents with knowledge, experience and expertise of those destinations and activities.

It is not always easy choosing a travel agent. Many agents are called specialists, but sometimes the qualification to be a specialist is a simple test run by a tourism office or tour operator. Sometimes, these tests do not require the agent to have ‘been there, done that, got the t-shirt.’ Some of these tests are too simple and could harm the reputation of the travel industry if allowed to continue unchecked. A ’specialist’ can mean, ‘I know the brochure product’ or ‘I have seen a training video’ or ‘I have taken a test given by a Tourism Office.’

If you find a specialist, ask about their expertise. Ask them if they or their colleagues have any direct knowledge, experience and expertise of where you want to go and what you want to do, after all, it is your hard-earned money.

Experts are out there. Find them locally or use the internet and then do your bookings with them. You may have to use different experts for different destinations and activities, just as you would select any other professional for accounting, legal, medical or mechanical matters, except in your lifetime you will probably (or hopefully) spend more on travel than all of the others put together.

Reality Check: “I once tried a major chain of travel centres to get 2 tickets to Mexico from Canada. I was only offered 2 airlines. I then used an internet search and came up with 5 airlines and made my bookings online. Perhaps the travel centre did not earn commission or was not able to charge a fee for the booking or did not want an ‘air only’ booking or did they only offer their ‘preferred products’ which limits client choices?” The Nomad

If you do not need an expert agent you can use the internet to find all kinds of global travel choices and then you can make your booking directly with an online agent or travel operator. If you decide to make your own bookings directly with the travel operator you should not have to pay the full retail price which has a built-in amount for commissions to be paid to sellers of their travel products. Retail agencies that have their own in-house tour products which are sold through other agencies should also be prepared to sell at a net price for a direct booking from a consumer.

It is only fair that agents and agencies earn commissions and fees from travel providers such as hotels, lodges, tours, cruises or mark up their own tour products to allow for a third-party sale. They all have overheads which have to be covered to give local consumers the convenience of local shopping and it is important to support your local businesses as long as they offer excellent pricing and service. At the same time, it is only fair that consumers who make their own bookings directly with travel operators should not have to incur this extra cost. Fair fare prices should be available for consumers who want to handle their own direct bookings.

If you are comfortable with dealing over the internet directly with the travel providers and you want to get fair fare prices you can check out a travel website that was launched in April 2008 that, for members only, offers free travel vouchers that saves them the commission or fee elements in retail travel prices. The site offers thousands of travel vouchers for travel in over 70 countries ranging from simple B&B accommodations to complex adventure travel, all at net of commission prices. This travel site is operated by an online travel club that does not sell travel or make reservations and all monies therefore, are handled directly between the members and the travel operators.

The internet has just about everything a traveller or even a traveler could want, whereas agents and agencies can only offer limited selections of brochures from travel providers and operators. There are thousands of travel businesses that never get to see the inside of a travel agency or brochure, but they would still be prepared to pay commissions to sellers of their products. This online travel club allows travel businesses to promote their products and services at no cost except the requirement to issue travel vouchers that represent the normal commissions and fees in the retail price. 100% of these savings are then passed on to members who do their own direct bookings. As a member, all travel vouchers are free but if you do not want to join there is an associated website that sells the same travel vouchers without requiring a membership fee.

A tip from the website. When you make your own direct bookings, do make sure that the time in the time-zone that you are calling is appropriate as “it is embarrassing to wake up a Greek Sea Captain at one in the morning somewhere in the Greek Islands to discuss their listing.” The Nomad at The Top Travel Club.

This site is continually adding new travel selections and as long as you are comfortable and prepared to be a D.I.Y. Traveller or D.I.Y. Traveler over the web, you might find some interesting trips and adventures, some of which are not readily available elsewhere.

In closing, I hope you find the little bits of attempted English language humour humorous and as I consider myself 1 L of a Traveler, I say 2 L with travellers but at last I am happy to have found a web travel centre centered around saving me money. Apologies to both Websters and Oxford dictionaries.

The best time to travel is in the holidays, right? Not if you want to make big savings on your traveling costs it’s not. If you travel in off peak (or low season) periods, or even in the shoulder season, you’ll find traveling costs a lot less.



Where are you traveling? Do you know the peak travel times for this destination? Summer and spring, no matter where you are, are generally considered the peak seasons to travel, unless you are a winter sports enthusiast. In that case, ski resorts will be having their peak season in winter. And what hemisphere are you thinking of visiting? The seasons differ depending on whether you are north or south. For example, the North America summer months are June, July, August but in Australia the summer months are December, January and February. You will need to research your destination to find out the low season times to visit.



First of all, what type of savings can you expect to make if you travel in the off-peak season?

1. Air fares are much cheaper. There are less people wanting to fly so air carriers drop their prices to attract customers. Take advantage of these great savings. If you are traveling in the high season, see if you can book a flight mid-week. These flights are generally cheaper too.

2. Accommodation is cheaper and more readily available. In high season it can be difficult to find a place to stay in popular tourist destinations and when you do find somewhere it can be up to twice as much as when traveling in the off peak.

3. Eating in restaurants can be cheaper too. Owners will be trying to attract patrons so see what sort of deals you can find when eating out.



There are some other positives to traveling in the off peak season, other than saving money. There are fewer tourists for one, so visiting any cultural sight will be much more enjoyable. You can get more of an idea of what a destination is really like without the thousands of extra people. Experiencing the true culture is a real bonus. Did you know that opera season is in full swing in Europe in winter? Or that winter in Australia is often the best time to visit places in the north when the humidity and heat are bearable. Or how about visiting the best holiday markets in Germany in December? Do some research to find out what your chosen destination can offer in off peak, ones that you won’t experience in high season travel times.



So what are the negatives of traveling in the off peak? Well there are a few, but if you plan well you can overcome most drawbacks. Off peak usually means traveling in colder weather and that also means less daylight hours. Pack wisely and remember to dress in layers for the cold weather. Some tourist places close earlier or do not open at all in the off peak, so check up before you go so you are not disappointed. You will also find that in some areas the public transport system does not run as often as in peak tourist season. Find out what options you have to get to places and don’t be caught out missing the last bus home in the middle of winter, in the middle of nowhere! Some hotels and museums close down for the winter to re-furbish and get ready for the next high season influx of tourists. You can gamble and bargain your way to a great accommodation deal once you get to your destination, but all your bartering skills will be of no use if the hotels are all closed. It’s best to check what’s open before you go.



If traveling in the off-peak doesn’t sound attractive to you, then you might like to try the shoulder season and still get some travel price reductions. The shoulder season is considered the period leading up to and away from the high season. Usually in this time you’ll get decent weather, less crowds and lower travel costs – not the great bargains you’ll get in off peak, but lower costs nonetheless.



This article is brought to you by: Stuart S. Travel – Your Online Travel Guru

www.stuartstravel.com

None of us should be surprised at these quotes from a travel article in the TimesOnline.co.uk (Oct 2008) by Stephen Bleach:

“Massive discounts on cruises were exposed as a con last week after leading line Fred Olsen admitted it had not sold a single cruise at full price for a year.”

A further quote from the managing director of the line, Mike Rodwell:

“the big American operators started it and the rest had to follow.”

Another surprise. On the same laptop page as this excellent article were three Google ads offering:

“Cruise Deals. Search The Top Online Cruise Deals. Read Reviews &Book Online Today.” Followed by:

“Cruise Discounts 75% Off, All cruise lines, all destinations.” And another:

“Huge Alaska Cruise Sale, Free Upgrades, Exclusive Deals &More with Guaranteed Lowest Prices!”

The travel operators behind these advertisements must think the travelling public is naive or even stupid but they would probably not use them if they did not work.

Also, these Google ads were run against a very negative, but truthful article about misleading advertising for cruises.

The travelling public continues to be treated with disdain by travel operators and advertising companies, not only by cruise lines and airlines but by all types of travel suppliers. What could be more misleading and false advertising than an airline advertising their fares in headlines that shout out:

“$49. one-way to Smithville” IN LARGE PRINT, and then:

‘based on return purchase, plus all taxes, surcharges for fuel, surcharges for security, checked baggage is extra, seat selection fees, and on and on and on.” And by the way, have fuel surcharges been reduced enough?

Not only cruise prices and airfares but also consider hotel pricing that often requires much investigation as regards the offered discounts:

“75% off! But off of what? A rack-rate that is rarely charged?

And, why can you often get cheaper rooms at an online reservation office than at the hotel front desk even when you are in their lobby and ready to book?

Next in line for pricing questions could be the packaged holiday market. How many of these are sold at the brochure price? Or, as with the above cruise line, are packaged tour operators simply following the lead of others?

Not only is the public being mislead by questionable advertising and pricing practices but once captured by a cruise line, airline or packaged resort operator they can be open to additional gouging whilst onboard the ship, aircraft or resort.

Apart from the onboard costs of alcoholic drinks which should be at duty-free prices (i.e. cheaper than onshore). Extras, such as shore excursions can also be more expensive when purchased onboard rather than ashore or even pre-departure using the internet. Similarly with resorts that have onsite booking agencies for off-resort activities. The prices are often cheaper when purchased directly from the operators or again at pre-departure directly over the internet. Airlines however, who are charging for all sorts of basic amenities from blankets, pillows, soft drinks and soon even water may not be free, have a more captive audience (the movie, ConAir comes to mind) and will continue to be the most reviled part of the travel experience.

There is hope for the future but so far only in Europe. In 2009 new rules for advertising standards will come into effect offering more protection for travellers. We must hope that these new rules will eventually spread to the rest of the world with further improvements to protect consumers worldwide.

In the travel industry. Where has the originality and creativity gone? Where are the leaders? Where has “lead, follow or get out of my way” gone? Only the followers know.

Another aspect of travel pricing is when consumers want to handle their own travel arrangements directly with the operators of hotels, lodges, tours and transportation. The pricing should reflect the fact that the products are being purchased directly from the source and not at the retail level. In other words, reduce the price by the commission that would have been paid to an agent, broker or retailer and give the traveller a direct booking discount. This action could encourage more travellers to make their own direct bookings, leading to more business and a competitive edge for the operator.

Of course, the traditional distribution channels have to be protected as many consumers require help and assistance and as yet not everyone has or wants the internet.

Travel providers do not normally show different prices on their websites as this could lead to potential clients seeking advice at the retail level and then booking directly with the operator to get a discounted price. It is unfair for retailers to lose their commissions when they have performed services for their travel-trade clients.

Consumers on the other hand, if they do not need expert advice or booking services, should have the opportunity to go directly to the source and get a direct booking discount.

Originality and creativity has returned to the travel industry. Travel providers are now able to offer travellers a direct booking discount service by using a new travel voucher system that has been introduced. With a website and the internet they can now reach out to the global travel community, not just travel agency or local traffic.

Any travel operator, from the smallest b&b to the grandest lodge or luxury tour, can offer this service. The voucher values represent the normal commissions that would have been paid out to sellers of travel but now will be given back to the buyers of travel. And, the discounted price does not have to show on their websites.

The service is leading with this new initiative and now wants to promote the thousands of small travel providers and other businesses around the world that do not use selling agents and therefore do not have sales commissions built into their pricing. The operators of the voucher service suggest that lower yields with higher volumes of direct booking discount travellers may achieve better overall returns.

Members of a new online travel club can get these vouchers free with membership and non-members can purchase them at deep discounts to their face values at another similar website. At present there are vouchers covering travel in over seventy countries from b&b’s to adventure and luxury tours.

The Club operators say that they do not charge businesses for listing their services as long as they participate in issuing vouchers enabling members to get direct booking discounts.

There are many directories linking the world of travel to the world of travellers but this new concept offers a directory with discounts on every travel selection if you are willing and able to handle your own travel bookings and arrangements directly with the listed operators.

The club operators are aware that many travel operators will continue to adhere to the business style of Mike Rodwell of Fred Olsen Lines and will continue to follow rather than lead and it is unlikely that they will ever be represented by this travel club. They are also aware that there are enough independent travel businesses that will find that their new business style of expanded selections and direct booking discounts is a better way of offering travel directly to consumers around the world.

You can find out more at the website of TheTopTravelClub.com.